In advance of today’s launch of the Samsung Galaxy S4 in New York, here’s an interesting take on the real benefit of the Galaxy to Samsung. It runs a lot deeper than just making a media splash and kicking Apple’s butt. Since Samsung (one of Korea’s largest Chaebols) is fully vertically integrated (i.e. they also make the semi-conductors that are in the phone & the screens & construction equipment that built the factories, etc. etc) – having a big win on the “front end” of the organization drives orders all the way through the back end – creating a forecasted 24% yr/yr growth from internal orders. …and your Biz school prof taught you vertical integration was a bad thing!