Creative, musical app-makers need only to look to the recent success of music app Smule in order to gain inspiration and take advantage of the newfound “virtual renaissance.”
Although music-making apps have not always been considered the most profitable, one new product is making a breakthrough. According to VentureBeat, [tweetable alt=”[email protected], a developer of #apps for music, has raised $38m in funding, says @VentureBeat.” hashtag=””]Smule, a popular creator of apps for creating music, recently raised $38 million in funding for future growth of the company.[/tweetable]
Since 2008, Smule has created twenty-one apps, and is without a doubt, the largest music making app company. With this funding, they are only expected to continue growing.
The goal of Smule from the very beginning has been to enable “anyone to create, discover, love, and enjoy music.” [tweetable alt=”125m users and counting have used at least one of @smule’s apps.” hashtag=””]With 125 million users and counting having used at least one of Smule’s apps, it seems they’ve easily achieved this.[/tweetable]
A Picture of Success
The success of Smule can easily be attributed to the accessibility of its apps. The company provides people of all skill levels a platform to create music, making the experience of composition less passive, and much more inclusive — on their apps, anyone who can enjoy music can also create it.
By providing each user with a social platform to showcase the music they make, they open the door for budding musicians who wouldn’t have otherwise had the chance to get noticed. The playful and informal style of each app removes the pressure that can accompany making music, allowing users to just have fun!
One of a Kind
Smule does not only provide a musical platform, but a social platform, something that’s setting it apart from its competitors. Social capabilities are incorporated across all Smule’s apps and give users the opportunity to interact with each other, turning each app into a social network of musical creativity.
In Autorap, a free app that record your voice on your phone’s microphone and turns it into a rap, users have the ability to share their songs on social media or compete in rap battles with others, creating a wholly unique social experience.
Sing! Karaoke is a fairly self-explanatory app, allowing users to sing along to their favorite songs. It also enables duets or group singalongs through a video call. All recorded songs are uploaded to a database where anyone can play them later, and similar to Autorap’s format, you can share your performance and gain fans.
Ocarina, one of Smule’s most popular purchasable apps, enables users to turn their phone into an ancient flute by blowing into the microphone while pressing buttons on their screen. It includes an “Ocarina Globe,” which allows users to see who else is currently playing, as well as letting them listen in on each other.
Each app by Smule is different, but they’re all based on the fundamental idea that music is a fun, social experience that should be available to everybody.
Making the Most of it
The funding of Smule marks a turning point in the resurgence of music-based apps, opening the doors to new app-making opportunities in the market. Aside from apps by Smule, the number of apps dedicated to composing or recording music is low, leaving a gap in a newly popular market that’s perfect for developers to take advantage of.
Infinite Monkeys serves as an easy-to-use platform to create your own app for those at any and all skill levels. Are you musical and creative? Make the most of this music app revival and use Infinite Monkeys to get yourself on the market today!