Brian Mathers/flickr

Brian Mathers/flickr

Mobile technology has permeated virtually all aspects of business — with one glaring exception: human resources. That means companies need to start designing and utilizing mobile recruiting apps now to attract, hire, and retain talent as efficiently as possible.

Brands around the world are beginning to recognize the need to establish a mobile presence in order to attract and retain customers and clients, and apps that do so are finally emerging out of the dark ages of mobile technology. The proof? Forbes projects that [tweetable alt=”#HR #apps will emerge as an area of tremendous growth within the next few years, says @Forbes.” hashtag=””]HR apps will emerge as an area of tremendous growth within the next few years, and there’s no doubt that companies should start preparing.[/tweetable]

Identifying Current HR Practices

Before launching into new hiring practices, companies need to first understand what’s wrong with their current ones. Every business has its own flawed policies in place — some still work on a paper and pencil basis, while others use stamp machines.

Some might have a desktop computer with a Windows 95 operating system, while others may have a difficult-to-use, outdated communication system set up between employees and departments.

Unfortunately, despite the best efforts of HR departments, many of these practices are absurdly archaic and obscenely time-consuming. In an age when nearly every aspect of your life can be organized through your phone, submitting travel expenses in triplicate just doesn’t make sense.

Identifying HR Needs

Susan Murtaugh/flickr

Susan Murtaugh/flickr

Human resource managers should know what information they need from their employees on a daily, weekly, and monthly basis, as well as what their employees need from them. From benefits to expenses to time sheets, HR departments handle a myriad of pressing employee concerns, and staying organized is perhaps the biggest responsibility of an HR worker.

And so, compiling all of the necessary information into one place is the first step towards eventually establishing an integrated app system to organize this information and use it to improve employee relations.

Above all, HR departments have to review their hiring processes before they can improve upon them by implementing more advanced technology. Each and every step of the hiring process can be made more efficient with some form of technology, so it’s important to first establish each individual step of the process before translating it to a mobile platform.

Identifying HR Solutions

Once these processes have been carefully identified, the fun part begins — HR teams and IT experts can work together to create a suite of apps that address the unique needs of the company and their team. While there are certainly apps already available for purchase, like these spotlighted by Information Week, those apps come with the disadvantage of a one-size-fits-all approach.

Companies like Infinite Monkeys, [tweetable alt=”#HR #apps are usually one-size-fits-all, but with @oo_monkeys you can create your own.” hashtag=””]on the other hand, let businesses create individualized apps that can be customized to fit their framework and workflow, the needs of their employees, and the overall aesthetic of their brand.[/tweetable]

What’s more, their platform is so user-friendly that companies with no background in app development whatsoever can easily build their own apps.

Certain steps in the process of building an app on the platform even address HR-specific functions like time trackers, travel logs, and benefits.

The recruitment industry could use the help of mobile technology in more ways than one — from the way that ads are posted to the way that applications are received, today’s talent wants to communicate with companies through their mobile devices.

Above all, turning to mobile for the recruitment process allows both parties to hugely minimize time wasted communicating — an application can be sent in on the spot, whenever and from wherever a candidate happens to be.

Even interviews can be streamlined through a mobile app, presenting the option to integrate video as well. If all goes well, the days of standard paper resumes and seven-page application forms will soon be coming to an end.

There’s no doubt that mobile tech is making strides in the HR arena, and we can expect to see an even bigger jump in recruiting-oriented mobile apps as companies begin to realize its potential. This article from Salesforce highlights how one company took advantage of mobile technology and forecasts the growth of this trend. Will your company be the next to capitalize on the possibilities of mobile tech?