Kris Van de Sande/flickr

Kris Van de Sande/flickr

Mobile apps aren’t just popular because they’re a recent trend — when developed for the right reasons, they’re tools that can be equally useful to brands and their customers.

There’s no denying that the mobile space is exploding right now, and it’s no wonder business owners want in on the action — just by observing the colossal amount of time we spend on our phones, you can see the market potential.

According to Yahoo’s Flurry Analytics, [tweetable alt=”#Mobile #app usage skyrocketed by a whopping 115% in 2013 alone, says @FlurryMobile.” hashtag=””]mobile app usage skyrocketed by a whopping 115% in 2013 alone.[/tweetable] What could possibly be the downside of establishing a mobile presence?

Though it seems like a no-brainer, there are quite a few considerations business owners should take into account before fully embarking on the process of creating a mobile app.

Important Factors

A business’ mobile app is an extension of their product and even, in some cases, an easy means for delivering existing goods and services to customers. Most consumers are sophisticated mobile users who want quick access to fantastic products, all through an app that can function seamlessly at any point during the day.

A business’ mobile app potential is virtually determined by what problems it can solve for their customers, and how quickly they can solve them.

Developing a successful mobile plan begins with some sort of strategic concept — it’s critical to think big picture before you get down to the details. What exactly do you want your app to do for you?

Is your ideal app a tool for generating revenue, providing customer service, pushing marketing, building your brand, or some combination thereof? Once you’ve identified some kind of overall goal, more questions and decisions emerge.

After establishing a strategy, the next critical step is determining if creating a mobile app is even financially feasible. App development is no cheap undertaking — developers, content writers, consultants, interface designers, and continual updates all add up to potentially budget-breaking costs.

[tweetable alt=”Choosing between creating a #native or #hybrid #app can be a tough choice, says @sitepointdotcom.” hashtag=””]Another important decision that can be tricky is between creating a native or hybrid app,[/tweetable] according to sitepoint. Native apps work in the language of specific operating systems, like Android, iOS, and Blackberry — all have different languages that require optimization, and catering to each one can triple your costs.

Hybrid apps, on the other hand, work for all operating systems. Creating a hybrid app can cut costs, but the available features will be significantly more generic. Having a clear understanding of your budget and app goals is essential in deciding which type of app is right for you and your business.

Before investing in app creation, do some research and identify a niche — see what your competition is doing with their mobile products and create something unique.

When Signs Aren’t Enough

Jason Howie/flickr

Jason Howie/flickr

With these critical considerations, it may seem like creating a mobile app for your business is not worth the time, effort, or money that requires. For some, this may be true, but for most, creating a mobile app is a practical undertaking.

There are a few easy tips to keep in mind to ensure you make the best app you possibly can. Knowing your market as well as your target audience is crucial to satisfying current customers, as well as attracting new users to download your app.

Apps that engage consumers in a variety of ways are the most successful, and interactive interfaces provide customers with an inroad into your business. An interface that’s intuitive and provides a good user experience will always have consumers coming back, even if they don’t buy anything on their first use of the app.

Mobile apps also give business owners the opportunity to automatically update customers about new products, sales, and promotions. Providing some kind of personalized experience for each customer adds value to your app, and keeps them checking in both on mobile devices and in person.

Are Mobile Apps Right For Me?

The app is a continually-growing method of digitally engaging customers, so sometimes, it’s best to give your engagement methods room to grow. A do-it-yourself method is the one of the best ways to approach app development because it allows you to continually revise your product to make it the best it can be.

The user-friendly Infinite Monkeys platform offers a clear and concise app building process that minimizes the stress and strain of traditional app development. With their astoundingly simple drag-and-drop method, you have can include tons of features, reach over 5,000 types of mobile devices, and instantly publish your product.

If you have an app idea that customers will love, backed with a clear, financially sound concept, try using Infinite Monkeys to make it into a reality.