140Proof Adds Monetization Mayhem To The Infinite Monkeys Barrel

New York, NY (February 21, 2012) - 140 Proof, the social advertising company, today announces the launch of Infinite Monkeys' new, global Mobile App self-publishing platform, which leverages 140 Proof’s unique social advertising platform to include specifically contextually relevant ads within the social streams of their apps.

140 Proof reaches millions of digital consumers via real-time interest graph targeting, granting advertisers a space to have their message seen in a premium context by an engaged, highly targeted audience. 140 Proof's API is used by the top social app developers on iPhone, Android, Windows, and Mac.

Infinite Monkeys uses 140 Proof’s platform to provide valuable, non-interruptive and relevant links to their app publisher’s users. This ad model enables Infinite Monkeys to offer their Make-Your-Own-Mobile-App platform for free.

The convergence of Infinite Monkeys and 140 Proof across the social, mobile space provides an intuitive ad solution without infringing on the end-users app experience. According to Jay Shapiro, CEO of Infinite Monkeys, "140 Proof is one of the most innovative platforms for monetizing mobile apps today. By leveraging the social context of the stream, the 140 Proof ‘ads’ actually contribute to the user’s experience instead of interrupting it."

"The app ecosystem of Twitter has been a constant source of explosive innovation and growth, and 140 Proof is happy to welcome Infinite Monkeys to the growing list of awesome social app partners monetizing their apps with relevant ads," said 140 Proof founder and CTO John Manoogian III. "Giving more developers the power to create valuable free apps supported by great ads is good for users and the app ecosystem as a whole."

ABOUT INFINITE MONKEYS
Infinite Monkeys has launched a web-based, self-service platform that enables the general public to create your own mobile apps for iPhone, Android & HTML5 devices - without any coding, for free. By servicing the long-tail of niche interests with free apps, Infinite Monkeys aims to be the largest publisher, by volume of titles, on the iPhone and Android markets by the end of 2012.

To learn more about how Infinite Monkeys is transforming the Mobile Apps Economy, please visit www.monk.ee and follow @oo_monkeys on Twitter

ABOUT 140Proof
140 Proof is the first scalable ad platform for social apps. 140 Proof serves socially relevant ads to people based on the Interest Graph using public social data. 140 Proof's patented Social Relevance® API reaches the right audience across mobile devices, desktop clients, and the web: wherever tweets are served. 140 Proof is headquartered in California and is backed by a $6 million investment from Founders Fund, Blue Run Ventures, and Ron Conway's SV Angel. To learn more about Interest Graph Targeting and how to add profitable a to your social app, visit publishers.140proof.com or www.140proof.com and follow @140ProofAds on Twitter.